Something Worth Chewing On
Integrated Campaign for Vitafusion
Chew on this.
What if there was a vitamin that had the prefect mixture of healthiness, gumminess and deliciousness? And doesn’t cost an arm and a leg like the rest of the latest health trends? Well, look no further than vitafusion gummy vitamins.
Simply put, they’re something worth chewing on.
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Jamie Perruquet (GCD)
Chelsea Dubois (ACD)
Courtney Harris (CW)
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The work topped category norms across key brand metrics as well as set record highs for the brand overall.
+4.5 pts in unaided brand awareness
+4.3 in brand favorability
As well as an average increase of
+14 pts across Likability, Relevance, Novelty, and Different.
VITAFUSION
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VITAFUSION ~
Melatonin :15
