Bring It On
Digital and Social Campaign for OxiClean
There’s a preconceived notion about wearing white clothes. Messy people stay clear. Parents steer away from them. And those who want to blend in, avoid standing out with all white outfits.
We wanted to empower our audience to wear white fearlessly, and because of the whitening power only found in OxiClean White Revive, they can tell life to “bring it on.”
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Jamie Perruquet (CD)
Courtney Harris (CW)
OXICLEAN
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OXICLEAN ~
Newsfeed Content
To supplement the :06 cuts that also ran, we created additional social content that ranged from being claim focused to touting our wear white fearlessly mantra.
Stain-fographics
Taking a utilitarian approach for our fans, we repurposed similar content that we were already creating for Pinterest and posted as a carousel unit within Stories. Copy instructed users to screenshot the next frame to save the instructions on how to keep white clothes stain free and 40% whiter.
Native Stories
As a way to increase engagement with OxiClean’s fan base, we created Stories that utilized native social features to foster more authentic conversations.
