Every year, thousands of advertising professionals flock to the South of France for the Cannes Lions International Festival of Creativity. Some to network over numerous glasses of rosé; others with the hope of winning an industry-coveted paper weight.

However, given the exorbitant fees and travel costs, many companies have scaled back, leaving countless men and women admiring from afar. So, we wanted to create something that brought the essence of Cannes to the dark, windowless offices of ad agencies across NYC.

Introducing the hottest rosé of the awards season: Le Goût de Cannes. A little taste of Cannes. In a can.