Staycation Sex
Social Campaign for Trojan
Let’s face it, the best part of going on vacation, is the vacation sex. But 2020 had plans of it own, and with the COVID-19 pandemic, vacations were foreseeably cancelled. But that didn’t mean the sex had to be.
In this proactive idea we took to the client, vacation sex became Staycation Sex, and Trojan was there to ensure the romantic spark that comes with vacation, stayed in the air during staycation.
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Jamie Perruquet (GCD)
Courtney Harris (CW)
TROJAN
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TROJAN ~
Helping Spark Staycation Sex
To help ensure the romantic spark that comes with vacation stays in the air during staycation, we created Staycation Sex Kits. The kits fully equipped people with the hottest Trojan products coupled with a few branded things to set the mood that will make staycation sex just as magical as vacation sex.
Amplifying the Campaign
We used a combination of paid media along with an influencer program to drive viewers to our entry form microsite. And to help continue to foster the Staycation Sex conversation, we created supporting organic content as well as engaged in community management to join in the staycation conversations that were already happening.
The Kit
Trojan offers a wide range of SKU’s across their condoms, lubes and vibrators lines that many people don’t know about. So we thought creating a kit with product and some extra goodies would be a great way to introduce people to Trojan’s expansive portfolio. The 100 Staycation kits were also filled with custom slippers, candles, Sextination postcards, “do not disturb” door hangers, and the classic vacation souvenir magnet.
Sextinations
Based off of our Sextination Postcards we created for the kits, we continued to create more to share organically on social. Through popular destinations we gave our audience witty tips on how to “recreate” that same vacation experience, but at home.
