Summer 2024 Superiority
TVC + OLV for Tostitos
To stand out, you have to break from the norm. And that’s exactly what we did for Tostitos’ Summer 2024 Superiority campaign.
With Scoops! being a vehicle that can give you the most of your favorite dip, and Restaurant Style a versatile tool used to create endless snacks, we leaned into the classic tropes of truck and tool ads to create fun parodies touting two of the most beloved Tostitos chips (dramatic voice overs obviously included).
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Chris Bellinger (CCO)
Isaac Pagán Muñoz (ECD)
Christian Hoyle (Sr. CD)
Madi Getgood (Lead Copywriter)
Stevie Miller (Lead. Art Director)
Jp Winders (Copywriter)
TOSTITOS
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TOSTITOS ~
Scoops! :30
Restaurant Style :30
Lockups
Our lockups were inspired by the aesthetics of the badges commonly found in truck and tool marketing materials. The overall designs are based around core graphic elements found on the bags of each product, such as the window cutout, banner with product name and color cues.